Guide to Selling
Estate Agency marketing involves so much more than a sign in the yard or a web posting. Successful agents use a variety of methods to attract and qualify prospects, including the latest internet and social media advances.
Create a Marketing Plan
Much of an agent’s work is quiet, behind the scenes – and important. Promoting your home involves several outreach efforts, including scheduling, marketing, having conversations with ad respondents, and posting photos and virtual tours on the web. Being your guide and confidant is part of the process as well.
Selling can entail a variety of marketing strategies, and your agent will develop a plan especially for your home, which will help set it apart in your local marketplace and attract buyers. Once listed, it's likely that the home will be quickly entered onto the most popular property portals, where most buyers begin their search for a new home and displayed on livmove.co.uk.
Setting the Price
A key part of your marketing plan is setting the list price. Quite simply, if a home is priced too low, you miss out on potential profit. If a home is priced too high, qualified buyers will look elsewhere.
To determine the best asking price, review the prices of recently sold, comparable homes in the area; evaluate the competition, and study marketplace trends. LIV Move Sales Professionals have ready access to this information, and can provide the big picture to help you determine the right asking price.
Showing Your Home
Staging your home is an important part of the sales process. This section provides home showing tips that can help boost a home's curb appeal and create a lasting first impression. Potential buyers will feel “at home” – and more likely to buy – as soon as they walk through the door. Preparing your home for viewers, or “staging” as it’s called, is important. It will not only ensure your property is sold faster, but can potentially add thousands of pounds to its value.
Declutter – but don’t depersonalise
- Get rid of all the excess stuff that has accumulated in every nook and cranny. Put it in storage or give it to a friend
- People need to be able to envisage what the property would look like if they were living there. People often find this difficult, so make it easy for them to see all the fantastic living space you’re offering them
- Don’t make it look like a generic hotel; leave some personality. Apart from anything else it gives unimaginative buyers suggestions as to what they might do
- People are often buying into a lifestyle as much as a property. Show them the attractive side of your lifestyle
- Consider removing any bulky furniture that makes the room feel small and replacing it with smaller furniture
A fresh lick of paint
- Giving your walls a fresh lick of neutral paint will make your home seem lighter and bigger
- It will enable the viewers to more easily imagine how they would adapt the rooms to their needs
- It will be easier for the buyers to move in and use the rooms immediately than if the walls were still bright purple or lime green
- Create a good first impression – give the front door a new coat of brightly coloured paint
Fix and clean
- Make any minor repairs necessary – holes in walls, broken door knobs, cracked tiles, torn or threadbare carpets. Many buyers want to move in without making changes, so allow for this
- Clean everything until it sparkles. Get rid of limescale, clean and repair tile grout, wax wooden floors, get rid of all odours, hang up fresh towels. This will make the place more appealing and allow viewers to imagine living there
- Tidy up the garden: cut bushes back, clean the patio and furniture of lichen and dirt, and cut the grass. While this doesn’t add much value to your home it makes it more likely to sell as people visualise themselves using the garden
Light and airy
- Wall mirrors make a room look much bigger and lighter. Consider putting some up, especially in smaller rooms or hallways
- Clean windows inside and out, and replace any broken light bulbs. Making the place feel light and airy makes rooms feel bigger and the property more attractive
- Ensure that you have lamps on in any dark corners
- Putting a soft lamp in the bathroom can create a warm glow
Make it look pretty
- Make sure the windows are properly dressed with blinds or curtains as naked windows make a place feel impersonal and run down. Buy some cheap ones (e.g. from Ikea) if necessary
- Plants and flowers bring colour, life and light to a room and also smell wonderful. So does that fruit bowl on your kitchen counter
Get the right smells
- Bad smells are the single biggest turn off for prospective buyers. Don’t just cover them up, fix the source of the smell. Clear drains, wash bins, open windows, air the kitchen from old cooking smells, get rid of furniture that is embedded with cigarette smoke, and wash any grimy bed sheets
- If you are a smoker, place bowls of vinegar around the house and leave out for three days. Though the vinegar will smell when you open the windows it will disappear quickly taking a most of the stale cigarette smell out with it
- Conversely, good smells can make a property feel like an alluring home. While it might be impractical to bake fresh bread, cakes or brownies for every viewer that visits your home, you could perhaps brew some fresh coffee
Showing the property
- You’ll have chosen a good estate agent, so let them show the property
- It’s their job to know what things to say, what to highlight and what to downplay
- They are also effective at answering those tricky questions about the noisy neighbors